Doing Three Businesses at Once
QUESTIONHelp!! I have recently decided to start a home organizing business but I have become increasingly interested in the related areas of home redesign and home staging. . . . I know that offering all three services may be difficult, but
I feel that it might be the best approach at first as there may be a limited market for each. . . . Could you offer some wisdom?? Thanks.
ANSWER
How well any of the businesses does will depend largely on a number of factors, but here are some of the top ones:
1) Are you likable?
2) Do people tend to trust you?
3) Do you have good visuals for them to "see" how the services have helped other people? (we have those for you already)
4) Do you do a good job of stressing "benefits"?
5) Do you enjoy people and want what's best for them over what's best for you?
6) Do you have homes for sale in the area that don't sell quickly?
7) Do you have lots of real estate agents to contact (for staging)?
8) Do you have a good supply of middle income homeowners within reasonable driving distance?
People hire people they like and trust. If you convince them that what you have to offer will really benefit them and it's affordable, you'll get business no matter where you live. Human nature is the same no matter where you live.
posted by Barbara Jennings @ 11:08 AM
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