Marketing Your Staging Business
If you ask the wrong question, you'll get a wrong answer.Most people ask themselves, "What do I have to say to get people to buy from me?"
Instead, ask yourself, "What do I have to give?" "What benefit can I offer them?"
"What value do I have to share with them?"
I once went into a car dealership to buy a car. I was very specific about what I wanted when it came to upholstery and color and so forth.
The salesman, who was new, was far more concerned with just making a sale to get his commission than he was in helping me find what I wanted. He was so obnoxious about it that he even suggested I buy a car that had none of the things I wanted on the interior and then take the car somewhere and have the whole interior redone at an additional expense to me because he didn't have a car on the lot at that moment.
Was it any wonder I got up and left never to venture on to that car lot again.
You don't have to say much. Your true intentions will surface and your client will know whether you're thinking of what's best for them or what's best for you.
posted by Barbara Jennings @ 8:57 AM
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