Monday, June 12, 2006

Difference Between Staging and Redesign

QUESTION
"What is the difference between the courses of house staging (which I am about to start reading) and redesign. Just need to make sure I will not be going over ground I have already studied or will read in the staging course. Cheers, Jill"

ANSWER
Home staging is the term we use to refer to the work done in a home where the owner wants to sell. It is the process of decluttering the space, depersonalizing the space, and then fixing, cleaning and arranging what is kept to make the home look as spacious as possible, help prospective buyers visualize themselves living in the home, etc.

Redesign, however, is working to make the home beautiful, full of personality and functionality for an owner who wishes to continue living in the home. Contrary to staging, in redesign we are attempting to fill up the space, make it functional and bring out the personality and style of the owner.

Two different goals.

All of the business set up, marketing, promotional, organization etc will be pretty much the same for both businesses, but the how to will differ when it comes to advice and design techniques. Staging is a pared down look, redesign is a full look.