Marketing Your Home Staging Business
"Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." - Gene Fowler (1890-1960)Don't you kind of feel the same way about marketing?
The two questions I am most often asked are, "How do I price my services?" and "How to I market my services?" If there were an easy answer to both questions I could retire with massive amounts of wealth.
Naturally you have to get the word out there. You've got to let people know you exist, that you have a business and that you're ready, willing and able to serve them. You have to stress the benefits of hiring you and you have to differentiate your business from your competitors.
At any given time, a competitor might rise up to take business from you. What does that matter if you weren't aggressively promoting your business in the first place.
I've often found that people are willing to learn the craft, but fear crafting the message and getting it out there. And all too often they quit before they have given themselves a chance to succeed.
How many people have you talked to today so far about your business?
How many people know you're in business?
How many people have heard from you this week? This month? In the last 3 months?
Do you have a list of people to contact daily? Why not?
What types of people are on you list? How many centers of influence do you have on the list?
Have you written down your goals in specific language?
Have you placed a deadline for achieving short term goals?
Don't freeze up.
The best way to build a home staging business (or any business) is "one day at a time". Build it step by step. Stay focused. Be determined. Learn your craft. Get the word out.
posted by Barbara Jennings @ 1:04 PM
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