Home Staging for Highest Profits

Action Steps for Home Stagers

Make a list of all of the major elements in your staging business that are geared to produce a measurable result. Include in this list all of the regular situations where you would use the art of persuasion or influence to achieve results.

As examples, your sales presentation, presentations to groups, your phone agreements, any and all advertising you do, your sales letters, brochures, business card, emails you send out, faxed messages, your client services and support systems.

Next you should study the key parts of each (headlines, offers, opening paragraphs, closes, benefits listed, etc.)

Now that you've studied them, come up with 2 different alternatives for each one. Come up with at least 2 different ways to communicate the same message. Try different pricing, different presentations, different way to position yourself in the marketplace.

Then test these approaches against your current one, which we'll call your "control" approach.

If a new approach out-tests your control approach, replace the control approach for the new one.

You'll find that if you consistently look for ways to improve your business, even if it is in small increments, over time you can make a dramatic improvement on your profits.

posted by Barbara Jennings @ 8:11 PM