Testing Your Marketing Strategies
No matter what procedures and pricing you have in place now, you should always strive to test what you're doing.What you're now doing is your "control" method, your "control" pricing, and so forth.
So let's call your "control" method/price, Presentation A. Use Presentation A for 2 weeks or for however long you want to be sure you've given it a fair chance to succeed.
Then alter something. Change the price. Change the offer. Change the headline. But only change one thing at a time.
Call this new method/price Presentation B. Now switch to Presentation B for the same length of time as you gave Presentation A.
Consider beefing up your offer by adding an additional product or service at the end. An add-on can literally generate 3-5 percent more profit. It need to be a companion product or service - something that makes sense for the client. People love bargains and special offers, no matter what income bracket they are in.
posted by Barbara Jennings @ 10:17 AM
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